IT’S  HERE. The new Luv Aj Spring/Summer 2011 Collection. This collection in particular is near and dear to my heart, because it’s the first time I’ve really explored my limits with jewelry-making. I’ve been working with casters and molders to create many of the metal components from scratch. The arrowheads used in the necklaces and earrings are hand-cast from my father’s arrowhead collection that he has been collected since I can remember. Each crystal is hand-picked by yours truly and then plated in various finishes like antique gold, rose gold, brass ox, etc. Each piece is unique because there are no two crystals that are alike. In addition to being one-of-a-kind, this collection is serrrrriously bad ass. Each piece could double as a self-defense weapon (take note ladies who live in rougher parts of town)  but still manages to have a touch of femininity. All in all, I’m really happy with all the jewelry so I hope you all enjoy the new collection!

All Jewelry by Luv Aj
Model – Kelley Ash
Director/Editor – Claire Thomas
DP – Yayo Ahumada
Stylist – Amy Bernstein
Hair and Make Up – Erica Glaub
Assistant – Kinley Taylor

Creative Director – Amanda Thomas
Song – Under the Sheets by Ellie Goulding and Chitty Bang

From the top: The Arrowhead Pendant Necklace, The Mini Crystal Cluster Necklace, The Graduated Crystal Necklace, and The Lemon Quartz Pipe Necklace

From the top: The Arrowhead Pendant Necklace, The Mini Crystal Cluster Necklace, The Graduated Crystal Necklace, and The Lemon Quartz Pipe Necklace

The Pyrite Handpiece, The Snake Coil Bracelet, The Mesh Orbit Bib Necklace, The Mesh Orbit Bracelets

Right Hand: The Pyrite Handpiece, The Snake Chain Coil Bracelet, Left Hand: The Mesh Orbit Bracelets

The Mesh Orbit Bib Necklace, The Pyrite Handpiece

The Pyrite Handpiece, The Snake Chain Coil Bracelet

The Rose Gold Spike Headpiece, The Rock & Spike Choker

The Double Cut-Out Ring

The Criss Cross Crystal Bodychain

The Criss Cross Crystal Bodychain, The Ball Chain Hoop Earrings, The Snake Chain Knuckle Rings

The Chainmaille Bib Necklace, The Chainmaille Handpiece

The Druze Crystal Choker, The Tri-Chain Bracelet, The Spike ID Bracelets

The Crystal Chunk Cocktail Ring

The Arrowhead Tri-Pendant Necklace. The Tri-Chain Necklace, The Crystal Shard Earrings

The Crystal Facet Choker, The Tri-Chain Necklace, The Cut-Out Rings (Tall), The Cut-Out Rings (Short), The Carved Talon Bracelets

The Carved Talon Bracelet

Right Hand: The Carved Talon Bracelet, The Spike ID Bracelet, The Crystal Chunk Cocktail Ring, The Double Cut-Out Ring, The Cut-Out Rings (Short)

Left Hand: The Carved Talon Bracelet, The Spike ID Bracelet, The Crystal Chunk Knucklebuster, The Cut-Out Ring (Short)

The Bronzed Spike Necklace, The Bronzed Spike Bracelets, The Crystal Chunk Cocktail Ring

The Black Crystal Earrings, The Chainmaille Bib Necklace, The Mini Crystal Cluster Necklace, The Cut-Out Rings (Short)

The Black Crystal Earrings

The Heavy Metal Bodychain, The Ball Hoop Earrings

The Double Cut-Out Ring

The Chainmaille Fringe Necklace

The Crystal Chunk Knucklebuster Ring