Archive for the ‘INSTAGRAM’ Category
Big thank you to R29 for telling everyone to follow us on Instagram. We love all of our followers and your rad comments. We promise to keep the photos coming your way… Click here to see the full article and other instagrammers to follow.
If you didn’t know already, I’m have an unhealthy obsession with Instagram. Get on that shit and follow me @luvajtweets.
1. ombre nails
2. @truetrev’s grill (yes it’s real)
3. babe alert/fav new model Fa’ Empel
3. gold-dipped shark teeth at the Tucson Gem Faire
4. my pony hair Alaia kicks
5. Tom Ford ombre goat fur coat
6. Luv Aj x Fashion Gone Rogue shoot
7. Iggy Azalea in the Open Crystal Rings
8. My Alexander McQueen skull ring collection
9. Ring overload at the Tucson Gem Faire
10. stamped boxes at the Luv Aj HQ
11. pile o’ bling
12. Oracle Fox in the Crystal Cross Cuff
13. rutilated crystals at the Tucson Gem Faire
14. me and a koala bear in Australia
So we finally shot the lookbook last weekend! I had been scrambling to finish samples, ended up in the emergency room at one point, but managed to bring it all together for a pretty kick ass photoshoot (if I do say so myself). It was a bit of a family affair: the photographer was my sister, Claire Thomas (who is now a full blown COMMERCIAL DIRECTOR- see here reel here), the model and stylists were my BFFs Alex Ferreira and Jessica Currie. It was nice working with a team that I’m so comfortable with, and they definitely knocked it out of the park. It was Alex’s first time officially modeling but no one could tell because she was such a pro.
The whole vibe of the lookbook was kind of rock n’ roll, rough, tough, but with hints of glamour with the furs and punches of color. I was lucky enough to pull clothes from Curve and Revolve Clothing, so we had tons of Alexander Wang, Isabel Marant, Proenza Schouler, and Acne to choose from. It was straight up heaven. Every look got better and better as the day unfolded. We just kept looking at each other asking ourselves “IS THIS EVEN RIGHT?! LIKE HOW IS THIS REAL?” It was that dope. The general look consisted of slicked back hair, nose rings, hard core boots, and lots of Luv Aj. I was excited to use some of the new Luv Aj turbans that I’ll be selling this season. It was a collaboration I did with a label called UNH and they really fit perfectly with the studs and spikes integrating throughout the whole shoot.
During the day, we also shot a lookbook video with a super slow motion camera called the Phantom. I always like to do a video as well as still shots, and this time we got to work with the guy that produced all of the slow motion scenes from Inception. SO COOL. I was joking that this was probably the lamest shoot he has done to date, but I was honored to have someone of that caliber help us out with the video portion of the shoot. All in all, it turned out dope. Look back on LuvAj.com this week for the finished products!
hair and makeup by alfred mercado and nicole levesque.